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Expert Speaker Podcast

Nov 24, 2021

In this episode, Majeed is joined by Esther Kiss to discuss how to best position yourself for media interviews, exposure and use that PR to build your business. 


Esther Kiss is the founder of Born To Influence, a boutique publicity firm specializing in helping experts and personal brands get more publicity, leads and sales. Her clients have been featured on TV, in newspapers, magazines and on some of the top podcasts in the world, resulting in millions of dollars in additional sales. Esther has worked on campaigns in a variety of industries from SaaS products, mobile apps and digital information products to New York Times and other national bestseller book launches to philanthropic projects.


Also In this episode:

  • How Esthers curiosity led her to the PR space
  • Getting clients
  • Can you DIY your PR strategy?
  • Diversify your relationships
  • Getting the gig
  • How to present your message
  • After the gig - sharing before, during and after
  • Building a reel
  • In-studio vs. Online interviews
  • Online video setup - backgrounds, lighting...
  • Getting the word out


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