Ep. 68 - Unlocking the Subconscious Sales Advantage with Paul Ross

Dec 2, 2024

Join host Majeed Mogharreban as he dives deep into the art and science of subconscious sales with Paul Ross, a renowned sales expert and master of hypnotic language. In this engaging conversation, Paul reveals transformative techniques to influence prospects on a profound level, build trust, and empower them to make confident decisions. From crafting irresistible language to reframing objections, Paul shares insights that can revolutionize your approach to sales and communication.

Key Takeaways:

1. The Power of Language in Sales:

   • Words are more than just tools—they shape consciousness, drive behavior, and influence decisions.
   • Effective language can lift prospects out of their autopilot mindset and into a state of openness and trust.

2. Reframing Sales as a Heroic Act:

   • Sales is about guiding prospects to see possibilities they didn't know they deserved.
   • By using subconscious language, you help clients believe in themselves and their decisions.

3. Handling Objections with Hypnotic Language:

   • Objections like “I need to think about it” can be restructured by linking indecision to past negative outcomes and inviting clarity.
   • Use pattern interrupts to create curiosity and redirect focus.

4. Hypnotic Techniques for Influence:

   • Phrases like “before we begin our exploration” create an unconscious relationship of trust and leadership.
   • Embedding suggestions subtly through storytelling can increase focus and engagement.

5. Building Confidence as a Speaker and Seller:

   • Your first sale is to yourself: believe in the urgency, importance, and uniqueness of your message.
   • Avoid being overly slick; vulnerability and authenticity make you relatable and trustworthy.

Notable Quotes:

• “Your words have the power to structure consciousness, shape decisions, and drive behavior.”
• “Selling isn’t slimy—it’s heroic. You’re guiding someone to see a vision of themselves they didn’t think was possible.”
• “The way you approach a conversation creates permission for deeper engagement.”

About Paul Ross:
Paul Ross is an internationally recognized sales trainer, master hypnotist, and author of The Subconscious Sales Advantage. His innovative techniques have helped sales professionals and entrepreneurs close millions of dollars in deals by tapping into the power of subconscious influence.

Free Gift from Paul:
Get a free digital copy of Paul’s latest book, The Subconscious Sales Advantage, along with a bonus 10-minute video training on crushing objections.

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